AP Race, founded by former training partners in 2019, Adam Peaty Triple Olympic Champion and 14x World Record Holder and British Record Holder Ed Baxter. Adam & Ed founded AP Race to change the sport of swimming, to launch innovate projects to engage more people within swimming and improve the experience of those within the sport, aiming for athletic success.
Across their first few years, AP Race saw huge growth launching projects from an online educational platform, all the way to our signature AP Race Events – our competitions where swimmers race head to head to achieve success. Between 2019 and 2023 the brand grew from strength to strength within the United Kingdom.
In 2023, AP Race started to build an aquatics pathway that they believed could allow anyone to join their academy, whatever stage of their swimming journey they were at and stay with AP Race until they achieve their swimming goals, and in 2024 the AP Race Swimming Academy was launched in Saudi Arabia. AP Race lives by the ethos of helping everyone within it to be…
Better Than Yesterday
Starting swimming at 9 years old, Adam had a challenging journey which led him to becoming an Olympic Champion in 2016 with the largest percentage victory ever. As a triple Olympic Champion and 14x World Record holder, Adam is committed to a lasting legacy in the sport, unprecedented within the swimming world.
At 16, Ed broke his first British Record, after which, he became Adam’s training partner ahead of the 2016 Olympics and at just 19, Ed succeeded in launching his first business in aquatics. Since launching AP Race with Adam in 2019, Ed has been the Managing Director, leading the global team who have launched some of the most innovative and exciting projects within the aquatics world.
With over 20 years experience in the aquatics industry, Katie was for over a decade, the Head of Learn to Swim for Swim England. Across this time, she was an instrumental person in implementing and supporting the largest Learn to Swim programme, worldwide. Katie’s experience and expertise also expands into government and educational policies where she has been an advisor for the UK’s Department for Education and Sport England.
Starting swimming at 9 years old, Adam had a challenging journey which led him to becoming an Olympic Champion in 2016 with the largest percentage victory ever. As a triple Olympic Champion and 14x World Record holder, Adam is committed to a lasting legacy in the sport, unprecedented within the swimming world.
At 16, Ed broke his first British Record, after which, he became Adam’s training partner ahead of the 2016 Olympics and at just 19, Ed succeeded in launching his first business in aquatics. Since launching AP Race with Adam in 2019, Ed has been the Managing Director, leading the global team who have launched some of the most innovative and exciting projects within the aquatics world.
With over 20 years experience in the aquatics industry, Katie was for over a decade, the Head of Learn to Swim for Swim England. Across this time, she was an instrumental person in implementing and supporting the largest Learn to Swim programme, worldwide. Katie’s experience and expertise also expands into government and educational policies where she has been an advisor for the UK’s Department for Education and Sport England.
The pursuit of becoming Better Than Yesterday is not about being faster, stronger or more powerful than the day before, it is about the dedication to continual progression.
Being Better Than Yesterday is the commitment that when you wake up every day you always make the decision to make the choices that will lead you towards your goals.
You don’t always need to be faster; you don’t always need to be stronger but every day you just need to ask yourself to be
Better Than Yesterday.
